5 questions to ask when integrating generative AI into your marketing strategy

Data preprocessing is crucial to remove noise and bias, ensuring accurate and reliable AI-generated content. Before integrating generative AI, define specific marketing objectives and key performance indicators (KPIs). Understand the areas where AI can add value, such as B2B content generation, personalization, or lead scoring. Clear objectives will guide the integration process and measure the AI’s impact on marketing outcomes. McKinsey reports that adoption of AI technology has more than doubled since 2017, with over 50% of organizations reporting using AI-powered tools in their operations.

That can streamline some forms of humdrum work without CMOs having to worry about building their own solutions. But a different approach is going to be needed in more specialized areas that offer genuine competitive advantage and differentiation in areas such as customer acquisition and engagement. These will require more bespoke capabilities that will likely have to remain in-house. For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. These ads products are guided by our AI Principles and designed to help your business thrive.

Curious how Jasper’s Sales team uses Jasper to streamline their sales processes? Watch the on demand webinar here.

Draft and send personalized email campaigns to segmented customer lists, optimizing open and conversion rates. Some of the best AI chatbots in 2023 are Zapier AI Chatbot, Microsoft Bing AI, ChatGPT, Google Bard, ChatSpot, etc. For instance, there are questions about the ownership of content generated by AI and the potential misuse of this technology. It’s crucial for companies to navigate these issues responsibly, ensuring that their use of generative AI aligns with legal guidelines and ethical standards. At the same time, humans are on the hook to inject AI-generated copy with personality.

It can be used for both written and visual (no video, though) content creation, keyword research, and other content-creation-related tasks. E.g., it can identify potential content issues and provide recommendations for improvement. Just like the aforementioned Google Bard, ChatGPT can conduct human-like conversations and generate a wide variety of texts, including artistic and creative content, answers to various questions, summaries, etc. It’s worth remembering, though, that it is trained on data reaching only back to 2021, plus it doesn’t have access to the internet; thus, its answers may not always be as accurate as we’d wish.

How can Generative AI enhance Customer Experience?

With its advanced AI technology, PhotoRoom allows you to remove backgrounds from images effortlessly, instantly giving your visuals a professional touch. With the help of generative AI, businesses can gain a competitive edge and stay ahead of the curve in the fast-paced world of marketing. Marketers can make Yakov Livshits data-backed predictions to optimize strategies, allocate resources effectively, and drive higher conversion rates. It can create a virtual prototype of a new product and simulate how it would perform in the market. This means you can iterate on your ideas faster and get your products to market quicker.

• The answer is not 100% clear, as there are certain drawbacks when it comes to using ChatGPT and other AI tools in marketing.
• This can help you make data-driven decisions about your ad strategy, without having to rely on guesswork.
• Second, the system writes reasonably well; there are no grammatical mistakes, and the word choice is appropriate.
• If you are interested in other generative AI tools, you can read our article on top 35 generative AI tools by category.

Generative AI can also test different versions of an ad to see which one performs best. This can help you make data-driven decisions about your ad strategy, without having to rely on guesswork. Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? Marketers who prioritize content atomization recognize that different individuals have varying preferences for how they consume information.

Staying Human While Using Generative AI Tools for Content Marketing

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

While AI has a crucial role to play in digital marketing, it should be viewed as a tool to augment human creativity, intuition, and experience, not as a replacement for these uniquely human attributes. By combining the scalability and efficiency of AI with the creativity and empathy of human marketers, businesses can create powerful marketing strategies that resonate on a deeply human level. This example showcases the potential of generative AI in digital marketing–not just in automating tasks and personalizing experiences, but also in enhancing customer interactions with a human-like touch.

These insights can guide the creation of more effective marketing strategies. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month. You can see more reputable companies and media that referenced AIMultiple. Throughout Yakov Livshits his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He led technology strategy and procurement of a telco while reporting to the CEO.

Generative AI plays a vital role in delivering personalized experiences by analyzing large volumes of data and generating insights that drive targeted marketing campaigns. By leveraging generative AI, marketers can create directly personalized content, product recommendations, and advertisements that cater to individual preferences and behaviors. This degree of personalization enables customer satisfaction and fosters long-term brand loyalty. In today’s digital age, marketing strategies are constantly evolving to keep up with the ever-changing consumer landscape. One of the most significant advancements in recent years is the integration of generative artificial intelligence (AI) into marketing practices.

Especially with Google upgrading the search rating guidelines from E-A-T (Expertise, Authoritativeness, and Trustworthiness) to E-E-A-T, with an additional ‘E’ for Experience. This effectively prioritizes content that comes from or includes an expert. Admittedly, there’s a lot of trial and error involved in writing prompts to produce the desired outcome. Tools like ChatGPT have a single text box that leaves much to the imagination, whereas commercial tools like Jasper AI have specific sections to add variables that slightly augment the output accordingly.

Genarative AI News & ideas for you

Artificial intelligence can be used to automate the customer service model because it has been shown that conversational AI models can understand customer requests quickly and respond to them faster than humans. Intelligent captioning, including rapid text-based descriptions of visualizations like cohort tables and fallout charts, will be powered by generative AI, allowing marketers to get and provide answers more quickly. Predictive analytics use data, statistical algorithms‌ and machine learning techniques to calculate the likelihood of future outcomes using historical data.

Content creation is one of the more significant ways generative AI can be applied to marketing. Traditionally, marketers have relied on human creativity and labor to develop engaging and persuasive campaigns. For example, generative AI can be used to create personalized product descriptions or social media posts that cater to individual customer preferences. This level of customization and personalization can significantly enhance the effectiveness of marketing efforts, leading to higher engagement and improved return on investment (ROI). Generative AI, an advanced subset of artificial intelligence, has the potential to transform marketing and sales by enabling businesses to create personalized and engaging content at scale.

Learn how to develop your unique brand voice, design a beautiful website, and create content that grabs attention with a little help from us. Discover what generative AI is and how you can use these AI tools to enhance your business processes. All factors considered, it’s best to prioritize creating expert, original, and user-focused content to differentiate your brand from the vast amount of similar-sounding information indexed alongside it. Personalization – Take a piece of content and use AI to incorporate language or topics relevant to a described audience. Rough drafts – Take notes or topic ideas and use AI to generate sentences for the foundation of your article. To use just a few examples, AI can help generate a high volume of simple texts, such as product descriptions for an online retailer or movie summaries for an online cinema.